Dr. med. Hogne Vik
Dr. med. Hogne Vik is Eqology's Product Director. He has among other things worked as a professor of Medicine at the University of Bergen. He is an authority when it comes to omega-3 fatty acids, and his work is known not only in Norway, but also all over Europe and the USA. Hogne Vik is very knowledgeable when it comes to the Norwegian fishing industry and how good fish oil is manufactured. 

Eqology has, with EQ Pure Arctic Oil, launched a unique product that combines the beneficial attributes of omega-3 fatty acids from the sea's best fish resources with omega-9 fatty acids from a high-quality, cold-pressed extra virgin olive oil that contains notably large amounts of polyphenols. 

EQ Pure Arctic Oil gives:

1. Better biological uptake and effect than any other available omega-3 product. 
EQ Pure Arctic Oil is perishable. It also contains all the fatty acids that comprise the omega-3 family. This means that the body gets all the same types of omega-3 fatty acids through EQ Pure Arctic Oil as you do through a good meal of fresh fatty fish. A bottle of EQ Pure Arctic Oil corresponds to the amount of omega-3 fatty acids you approximately need in one month - depending on your body weight. After the bottle is opened, the oil will keep for 8 weeks and should be stored in the refrigerator.

2. Meets and exceeds
Exceeds all national and international requirements for purity, and is guaranteed to be free from toxins and metals. 

3. Easy to swallow, easy to take the correct dose.
Most people dislike swallowing pills and capsules. Liquids are preferred by most, whatever the age. The good biological effects of omega-3 fatty acids are dependent on us getting enough high-quality products. The correct and sufficient daily dose is difficult to get through pill or capsules. This is why we provide EQ Pure Arctic Oil as a liquid with a refreshing lemon flavor.

4. Better taste – better odor
National and international health organizations, doctors and researchers all over the world recomment taking fish oil as a dietary supplement so as to stay healthy and avoid illnesses. One thing that has made it difficult for many to follow this advice has been the bad taste and smell that is associated with fish oil. Even the most devoted health fanatics have sometimes refused to take this fantastic, beneficial product for this reason. We at Eqology therefore knew that if we wanted to succeed in getting people to take 1,8 g EPA/DHA per day, we had to solve the problem of taste and smell. We have managed this with the unique manufacturing of fish oil from fresh cod from the Arctic. When you taste EQ Pure Arctic Oil you will be surprised to know it actually was omega-3 fish oil you just took. The taste is so mild that the oil can easily be mixed in food, for example in dressings and salads. You can even add EQ Pure Arctic Oil in a cake batter or ice cream withough anyone noticing. 

5. Fresh and easy to take the correct amount
EQ Pure Arctic Oil does not hide in capsules. The quality is outstanding, as the taste and odor can testify. Taste it for yourself, you will not be disappointed. 

We see that most people who take EQ Pure Arctic Oil recommend it also to their friends and acquaintances. In Norway, we see an increasing amount of health professionals recommending omega-3 oil to their patients as a dietary supplement to be used in addition to medicine. Eqology believes that this supports that we have made the right choice in developing EQ Pure Arctic Oil – also for you. 

EQ Pure Arctic Oil is of very high quality. It satisfies the strict future EU regulations. The oil is extracted from the whole fish, and the manufacturing of the oil begins immediately on the fishing boat. Often it takes only minutes from when the fish comes on board to it being manufactured into fish oil. This means that the omega-3 oil in EQ Pure Arctic Oil is very fresh.

6. Low Totox values
Low Totox values are considered a sign of a good-quality Omega-3 oil. Totox is a calculated value of “oxidation products” in the relevant omega-3-oil values and is the sum of 2x PV + AV. The Totox value in the fish oil we use in our EQ Pure Arctic Oil is lower, and thus better than the lowest value measured in “TV2 hjelper deg”, a Norwegian consumer guide program, when testing Norwegian omega-3 products in 2014. The lowest value measured in the program was 9,3. The values in the omega-3 oil Eqology uses varies slightly depending on the batch but is somewhere between 6 and 8.


Should women use EQ Pure Arctic Oil while pregnant or breastfeeding?
The health authorities in Denmark recommend omega-3 to pregnant women to make sure that they get enough vitamin D and omega-3. Vitamin D is necessary for the absorption of calcium, which ensures the optimal development of the fetus's bone structure.  EQ Pure Arctic Oil also has lots of the omega-3 fatty acid DHA, which is important for the development of the brain and vision. Some studies indicate that if a mother gets enough omega-3 during pregnancy, the baby's brain will develop better.  

What is wrong with taking rancid oil or capsules? Shouldn't an omega-3 fish oil taste like fish?              
Fresh fish oil tastes neutral and does not smell. A strong odor of fish in omega-3 products tells us that the oil is rancid, which is not good for us. Randic fish oil pulls at our supply of vitamins C and E (our most important antioxidants) so as to neutralize the oxidized oil. Oxidization/going rancid increases the attacks on a tissue by free radicals, which is the basis for many illnesses and early aging. 

What is the difference between EPA and DHA?
Omega-3 is the general term for a group of different fatty acids. Some of these fatty acids have shown positive effects on our health. This is why it is important to choose products that provide you with the types of omega-3 that have a documented type, namely DHA and EPA. EPA has a chain of 20 carbon atoms and five double bonds, while DHA has a chain of 22 carbon atoms and 6 double bonds. There is a lot of DHA in the brain, heart, and eyes, and it is, therefore, safe to suppose that this fatty acid is of great importance to these organs. EPA is a precursor to neurotransmitters as a part of inflammation processes and can take part in managing this process. 

DHA has more health claims than EPA, and the best omega-3 products contain a larger portion of DHA than EPA.
The following health claims have been approved by the EU Commission under the following food laws: Commission Regulation 432/2012 (EU) of 16/05/2012 and Commission Regulation 536/2013 (EU) of 11/06/2013 for the marine omega-3 fatty acids EPA and DHA and for vitamin D3:
  • DHA and EPA contribute to the normal function of the heart (0,25 g per day)
  • DHA and EPA contribute to the maintenance of normal blood pressure (3 g per day)
  • DHA and EPA contribute to maintaining normal triglyceride levels in the blood (2 g per day)
  • DHA contributes to maintaining normal triglyceride levels in the body (2 g per day combined with EPA)
  • DHA contributes to the maintenance of normal brain function (0,25 g per day)
  • DHA contributes to maintaining normal vision and eye function (0,25 g per day)
  • The mother's intake of DHA contributes to normal brain development in the fetus, and children who are breastfed (0,2 g DHA in addition to the recommended daily amount of omega-3 fatty acids (EPA+DHA), which is 0,25 g)
  • The mother's intake of DHA contributes to normal eye development in the fetus, and children who are breastfed (0,2 g DHA in addition to the recommended daily amount of omega-3 fatty acids (EPA+DHA), which is 0,25 g).

What is the difference between fish oil and cod liver oil? 
Fish oil and cod liver oil are two different things. While cod liver oil is made from cod liver only, fish oil is made from the entire fish. 

Does it really make that much difference which omega-3 product you choose? 
It is crucial! There are many omega-3 products on the market, and all of them are not the same, although it might seem that way. In 2011 the Norwegian Scientific Committee for Food Safety released two reports about omega-3 products. One of them concluded that it was beneficial to the health to ingest omega-3 fatty acids. The other concluded that there might be some concerns connected to rancid products among the omega-3 products. It is, therefore, important for the consumer to choose high-quality omega-3 products from known and serious manufacturers who have this under control. 

There are many studies that show it is important to get enough omega-3. Some researchers point out that the results of the studies are closely connected to which omega-3 products are used in the research. This indicates that it is important to choose the right omega-3 product to get the health benefits of taking omega-3.  

Is it possible to get too much omega-3?
There has not been found any negative effect of taking doses up to 3 grams of omega-3 per day. Doses higher than 3 grams are classified as a medicine, and should only be taken under the supervision of a doctor. 

Does taking omega-3 decrease blood pressure?
The bleeding time can be lengthened some by the regular intake of omega-3 fatty acids of more than 1 gram daily. This can lead to the heart not needing to create as much pressure each time the blood is to be pumped around the body, and thus the blood pressure can be somewhat decreased. This has also been shown in several clinical studies.  

Can you combine omega-3 with anticoagulants?
In general, everyone who is on anticoagulants should consult a doctor if they want to start (or stop) taking dietary supplements. 

In what other foods besides fish and cod liver oil can we find omega-3 fatty acids?
Vegetable omega-3 (alpha-linoleic acid) can be found in several foods, but the most important source is vegetable oils. DHA and EPA can only be found in marine products such as fatty fish and fish oil. It is these long-chained fatty acids, DHA and EPA, that give us the principal health benefits. 

What is the difference between omega-3 and omega-6?
Our bodies can produce most of the fats they need, but some types of fatty acids must be gotten through our diet. These are called essential fatty acids, and they are divided into two groups: Omega-3 fatty acids (n-3 fatty acids) and omega-6 fatty acids (n-6 fatty acids). Omega-3 is found mainly in fatty fish while omega-6 has many more sources, such as wholemeal bread, eggs, most vegetable oils, and grains. 

Our modern diet is comprised of an increasing amount of processed foods as well as industrially fed fish and meat. This means that the choice of ingredients in the fish and animal feed these days has been left to the food industry, who, for simply economic reasons have overused cheap vegetable oils full of omega-6, such as corn, soy, palm and sunflower oils in animal feed. At the same time we eat too little fish products, which are the main source of omega-3 fatty acids. 
Studies show that we, on average, have 15 times more omega-6 than omega-3 in us, when the recommended ratio is about 2:1. An imbalance of omega-6/3 together with getting too little omega-3 is connected to different unfavorable health conditions such as an increased inflammation level, reduced immune system, and metabolism, as well as negative effects on organs such as the brain, heart and eyes. This is why it is important to take EQ Pure Arctic Oil, which provides a supplement of omega-3 fatty acids and helps the body to achieve a more balanced ratio between the types of fatty acids. The goal for everyone wishing to care for their health should be to attain an omega-6 / omega-3 ratio of 5 or lower; which means that you have at most 5 times as many omega-6 fatty acids as you do omega-3 fatty acids in your body. 

Why is vitamin D so important? 
Vitamin D is the key to our immune system. We who live so far in the North and have long winters with limited sunlight, have traditionally gotten our vitamin D from fish, and especially cod liver oil. Vitamin D is necessary for the absorption of calcium and phosphorus, which strengthen the teeth and bones. It is also important for fighting cancer.  Newer research shows that we need 5 times more vitamin D than earlier recommendations. Children and the elderly need twice as much vitamin D as adults. Among other thing, sun lotions with SPF stop the transformation of sunlight to vitamin D through the skin. This is one of the reasons why you should take EQ Pure Arctic Oil every day throughout the year.

Is EQ Pure Arctic Oil an omega-3 product? 
Yes, this is an omega-3 product (with added olive oil (omega-9 and vitamin D3).
How much oil should I take daily?

The recommended daily dose is 0,15 ml per 1 kg of body weight. Adults over 50 kg: 7,5 ml (ca. 1,5 tsp) per day. Adults over 80 kg: 12 ml (ca. 1 tbs) per day. We recommend a double dose the first month. 
Is EQ Pure Arctic Oil a purely omega-3 product, or are there added ingredients?  

EQ Pure Arctic Oil is a fish oil (EPA and DHA), with added cold-pressed olive oil, vitamin E (stabilizer), flavour (lemon), vitamin D3.
Why have you added olive oil to EQ Pure Arctic Oil? 

We have chosen to add omega-9 fatty acids and high levels of polyphenol antioxidants from a unique cold-pressed olive oil. Omega-9 fatty acids contribute to maintaining healthy blood vessels, a healthy heart and they also help manage the body's blood sugar levels. The solution to preventing inflammation reaction and cardiovascular disease is to increase the intake of high-quality omega-3 and omega-9 fatty acids, and not to merely reduce the intake of omega-6. 
Why has there been added omega-3 and omega-9 to EQ Pure Arctic Oil, but not omega-6? 

In today's Western diet we get too much omega-6 when compared to how much omega-3 we get. For this reason, it is not necessary to get omega-6 as a supplement.

Where does the oil in EQ Pure Arctic Oil come from?

The omega-3 oil comes from cod, haddock, and saithe fished from the cold, nutritious Arctic Ocean. 
What type of fish is the oil in EQ Pure Arctic Oil gotten from?

The oil is gotten from cod, haddock, and saithe.
What part of the cod does the oil in EQ Pure Arctic Oil come from?

The head and liver of cod are especially fatty and contain large amounts of omega-3. 
Can EQ Pure Arctic Oil  cause allergies? 

People with fish and shellfish allergies should be aware that the product contains oil from fish.
Is there anyone who should not use EQ Pure Arctic Oil?

People on anticoagulants, women who are pregnant or children under the age of 1 should consult a doctor before using the product. 
How do I store EQ Pure Arctic Oil?

Unopened bottles should be stored in a dark, dry and a cool place or refrigerated. The opened bottle should be refrigerated and used within 90 days. Store out of the reach of children.   
The oil in EQ Pure Arctic Oil has become cloudy, has it gone old? 

When storing at under 4º C the oil can become opaque due to the olive oil. After a few minutes at room temperature, the oil will again become clear. 
What is the difference between EQ Lifeforce and EQ Pure Arctic Oil?

EQ Pure Arctic Oil contains Omega-3 with added olive oil (omega 9) and vitamin D3. EQ  Lifeforce also contains vitamin K2. 
Why does EQ Pure Arctic Oil contain more DHA than EPA, while it is the opposite in EQ Lifeforce?

EQ Pure Arctic Oil contains fish oil from cod, haddock, and saithe. The ratio between DHA and EPA in these fish types reflects the ratio in EQ Pure Arctic Oil. In this case, there is more DHA than EPA, which is also the case in most of our body's cells. The omega-3 oil in Lifeforce is from mackerel and anchovies. These fish types have more EPA than DHA in them, which results in this being the case also in the fish oil in Lifeforce.  
Should I now replace EQ Lifeforce with EQ Pure Arctic Oil?
EQ Lifeforce also contains vitamin K2, so it is fine to take both products so as to get enough omega-3 and vitamin K2. As an alternative we recommend you to combine EQ Pure Arctic Oil with the product EQ K2 Plus.
Can children take EQ Pure Arctic Oil, and from what age?

Children can take EQ Pure Arctic Oil – as soon as they can swallow. Follow the recommended dosage on the bottle. 
What time of day is it best to take EQ Pure Arctic Oil?

Any time that fits into your daily routines is OK. 
How does the fish oil in EQ Pure Arctic Oil retain its good effect without going rancid? 

When a bottle of EQ Pure Arctic Oil is opened it is exposed to oxygen. If the bottle is left open in a warm room, it will be more vulnerable to going rancid. This is why it is recommended to be refrigerated. .
Does the fish oil in EQ Pure Arctic Oil contain heavy metals?

No, the oil is purged of all heavy metals and other possible pollutants. 

Do you have to take a blood test to know if a person needs a supplement of Omega-3 or if they are getting enough? 
No, dry skin can be a visible sign of the body lacking essential fatty acids, also the bumpy skin on the back of the upper arm. The body will prioritize the cells in the internal vital organs first, and therefore the skin will be the last organ to get the necessary fats.  
Other known symptoms of a lack of fatty acids can be: 
  • Poor brain development
  • Problems maintaining focus and attention
  • Mood swings, emotional lability 
  • Internal tension/unrest 
  • Anxiety, depression
  • Increased thirst, frequent urination and large quantities of urine
  • Atopic illness (especially eczema)
  • Dry hair and dandruff, soft or brittle nails
  • Reduced growth
«Fun» facts:
EFSA – The EU's food safety authority, reports that adults only get 32% of the recommended daily amount of Omega-3 and that children get only 25%. In Western Europe and the USA, there is a big underconsumption of essential Omega-3 fatty acids and a corresponding overconsumption of pain-reducing medication because of various types of inflammation-based illnesses.

Why does Eqology recommend customers to take a double dose the first month?
The body is a machine, that adjusts and adapts. Although we generally say that a red blood cell functions for an average of 120 days, and that the amount of omega-3 fatty acids we can "shove" into the already existing blood cells are limited, experience shows that people who on the onset have too low omega-3 index values will be able to raise them faster by doubling their omega-3 intake in the beginning. This can be because the "new blood cells" then incorporate more omega-3 fatty acids than they usually would. The same could be the case with other cells in the body. It is also known practice to prescribe a higher "loading dose" of various medicines, such as antibiotics etc.  
Why a subscription with a binding period? 
This is mainly so that we can offer our customers the best possible prices for the oil and the test. 
It is also generally known that regular use of omega-3 fatty acids will contribute to maintaining good health. Many of the positive effects on the health aren't felt until some time has passed - and that time can be longer than it takes to gain better measurable values for the omega-3 index and omega-6/omega-3 ratio. For this reason, it is important that our customers get the little extra "push" to choose a healthy lifestyle - and a healthy intake of omega-3 - over time. 

EQ Omega-3 Test Kit:

Where can I see the results of my test?

Go to omegaratiotest.com/en and register your EQ Omega-3 Test Kit IDnumber to access your results.  

How does the blood test work?
With the help of a simple home blood test you will quickly get an answer to your omega-6 and omega-3 ratio. You can then find your results on eqologytest.com after 15 - 20 business days. See the user manual to how to perform the blood test HERE.  
Is it necessary to fast before taking the test?

No, fasting is not necessary. 
In the accompanying leaflet, it says the blood sample must be sent on the same day or the next at the latest. I live far away, is there a risk that this can affect the analysis? 

The sample will keep in room temperature at least 7 days. If you live far away, it might be a good idea to not send the test just before a weekend or national holiday, but to store it in the refrigerator and send it the first possible business day. 
Can the analysis be affected if I am a vegetarian, pregnant, breastfeeding, dieting, have diabetes or an illness/cancer – and can the use of EQ Pure Arctic Oil help if you already have cancer, weak immune system and have inflammation reactions in the body? 

It is not harmful to determine one's Omega-6/Omega-3 ratio. If you have an illness that is being medically treated, the test results should be discussed with your doctor. Also, the use of EQ Pure Arctic Oil should be discussed with your doctor if you are on certain medications. We want to again stress that EQ Pure Arctic Oil is a health product, where use is recommended so as to stay healthy and to prevent illnesses.
Can my diet or illness the last few days before taking the test affect the results? 

Not to any significant degree.
Are there other factors I should take into account that can affect the results of the test?

Not to any significant degree.

Is it dangerous to handle other people's blood tests when bearing in mind different blood diseases? 
We recommend that you collect your own blood sample yourself and that you avoid collecting the sample from others. 
Is the test kit sealed?

Yes, the lancets that are used to prick your finger are sealed. 
What is the privacy policy around my results and are they securely stored? 

The results are entirely handled by our analysis partner Vitas AS. Only the person who was tested and certified personnel at the Vitas laboratory have access to the results. 
How do I know my results are correct?

If you got an unexpected result that you think has to be wrong, we recommend you read our FAQ to maintain if you could have made any mistakes when taking the test. If you still have questions, please contact us by e-mail at support@eqology.com. 
I believe my analysis results are incorrect and I want to take another test – what do I do?

Contact us via e-mail at support@eqology.com.